Sara at the front door holding a leash while Cooper, her yellow Labrador, looks up at her

Our story

Cooper never got the memo that he was getting older.

Sara has had Cooper since he was a puppy. He waits by the door before she even picks up the leash. He jumps into the car. He chases tennis balls like it's his job. And every night, he finds his spot beside her on the couch.

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Then Sara started noticing.

Nothing dramatic. Just little things.

  • Cooper looking up at the sofa where Sara pats the cushion next to her

    Fewer jumps onto the couch

    He'd stop and look at it for a second first.

  • Cooper pausing at the bottom of the stairs while Sara smiles at him

    A pause before the stairs

    That little moment at the bottom step.

  • Sara and Cooper walking together on a tree-lined street

    Walks that end a bit sooner

    Still happy to go. Ready to head home earlier.

  • Cooper sitting by the open car hatch, looking up at Sara

    An extra second at the car

    A beat longer before the jump in.

“I thought he was just getting older.”

But he was still Cooper.

Still wagging when the leash came out.
Still asking for the ball.
Still up for the next adventure.

What bothered Sara wasn't Cooper getting older. It was watching him slowly stop doing some of the little things that made him Cooper.

So she started asking a different question: what could she do for him every day?

A trip to the vet, and one more question

Sara wanted reassurance, so she booked a vet appointment. Like most dog parents, she'll always make sure Cooper gets professional care when he needs it.

Vet visits add up quickly, though. And she still had a question: “What can I actually do for him every day?”

Something simple, at home, alongside the care Cooper gets from his vet.

Daily dog wellness, made simple

That's the idea behind Nibby.

We're starting with the two things dog parents notice most: mobility and digestion.

  • Start with the little things

    The pause, the shorter walk, the stomach that's never quite settled. They're worth noticing.

  • Pay attention

    You know your dog best. Everyday moments tell you a lot.

  • Support them every day

    Tasty daily soft chews for hip & joint support and for digestion. Easy to give, easy to keep up.

Cooper bringing a tennis ball to Sara in the backyard

More of the dog you know and love.

Cooper still brings Sara the tennis ball. He still waits by the door.

He's still Cooper.

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